I was having a lot of difficulty trying to figure out how to effectively market the Get Hired event. I took my normal steps of making sure that it was out there on every calendar that I could possibly be aware of. Yet, something was missing.
Today, Casey and I got up in front of 300 people at Launch Pad Job Club to talk about the event. Afterwards the questions that came gave me my answer.
1) People wanted to know how we were different than other events – Well, we aren’t there to try to sell you anything. We put this event together because we truly believe it’s going to be a great service and a great value for job seekers. We worked really hard to get high energy experts to come and participate in our event. The idea came in place because we wanted to do something to help all the people who are currently out of work. We wanted a “Get Motivated” seminar for Job Seekers – hence – “Get Hired”.
2) People wanted to know why the price was so high - Simply, we have to be able to pay for the venue. We didn’t want to do it through high dollar sponsorships because we didn’t want to taint the event with high pressure sales. We also plan on donating some of the money to various job seeker causes out there. And, if you give an event away for free people won’t value the event nearly as much – the crowd becomes just another place to go and hang out for an afternoon. The price is $49 but we dropped it for one day only (May 22nd) for attendees of Launchpad Job Club to $39 (www.budurl.com/ghsp).
3) People wanted a face to go with a piece of paper – There were so many pieces of paper out there advertising things to be sold to job seekers. Why would someone want to react to yet another piece of paper. Both Casey (who will be speaking about Interview Tactics) and I (speaking about Networking) got up and looked into the eyes of all of the people in the audience and showed them our passion for this event. It also helped that Kathy Lansford gave us a big plug and huge kudos before the event.
It was truly wonderful to have the opportunity to interact with everyone at such a personal level. I was already excited about this event on Wednesday, but now I’m elated! It’s going to be a great event!
